Before starting the design work for the Discovery app, the primary focus was on user-centered design. The goal was to create a seamless experience where advertisements felt natural and valuable to users, rather than intrusive. Personalization was key, ensuring the content delivered was relevant to individual interests. The app needed to leverage trusted influencers—celebrities and experts—to provide recommendations, so authenticity and credibility were essential in the design to make users feel comfortable engaging with the content.

Another major consideration was user engagement and stickiness. The design had to ensure that users would spend more time within the app, exploring personalized recommendations and content. A clean, visually appealing interface was important to maintain user interest and make the experience intuitive. Additionally, the app needed to be scalable, supporting a growing network of experts and influencers while keeping the user experience consistent. These design priorities aimed to create a personalized, engaging experience that users would return to regularly.

By providing personalized recommendations from celebrities and experts, users found the content more relevant and authentic, leading to longer sessions and increased interaction. The seamless integration of ads into the feed made the experience feel natural and non-disruptive, encouraging users to return to the app more frequently. Overall, the app fostered a deeper connection with users, improving retention and creating a more engaging, immersive experience.