Augmenting Experience on Feed (Patent waiting) - MAUX

Augmenting Experience on Feed
(Patent waiting)

The Augmented In-Feed Video Experience enhances user engagement by leveraging brief moments of attention to drive higher video completion rates. Designed with a right-brained approach, it optimizes in-feed interactions through strategic visual storytelling, ensuring impactful brand recall, even in silent, fast-scrolling environments.

Overview

Augmenting Experience on Feed is a patent-pending solution that optimizes in-feed mobile videos by leveraging users’ short attention spans. By focusing on the first few seconds, it increases engagement and video completion rates using visual cues like captions and logos, all without requiring audio. This strategic approach maximizes mobile video performance, driving higher conversion and user interaction.

Company

INMOBI

Industry

Advertising

The challenge is that users on mobile feeds have a very limited attention span, often only a few seconds, as they scroll through content rapidly. In this environment, videos typically autoplay without sound, which makes it difficult to capture attention and convey the message effectively. As a result, traditional video ads struggle to engage users, especially when the message relies on audio or lengthy visuals. To address this, the solution must focus on leveraging the initial few seconds of user attention, using visual cues like captions, logos, and products, to maximize engagement and increase video completion rates without needing sound or extensive viewing time.

The Solution

The UX solution focuses on optimizing the first few seconds of the video experience to capture users’ attention in a highly engaging and visually informative way. By leveraging visual cues such as captions, logos, and key product visuals, the design ensures that even without sound, the content is immediately understood. Additionally, the interface is structured to nudge users toward full-screen viewing by making the transition smooth and natural, increasing the likelihood of higher video completion rates and conversions. The solution also takes into account the momentary attention span of users, maximizing each second spent on the feed.

The Results

The UX solution resulted in a measurable increase in video completion rates, with a 15-20% higher completion rate compared to traditional mobile video ads. By optimizing the first 3 seconds of the video with visual cues like captions, logos, and key products, user engagement was boosted by 25%, as users interacted more with content, even without sound. Additionally, the full-screen tap conversion rate (CVR) saw an improvement of 12%, demonstrating the effectiveness of the design in nudging users toward deeper interaction. This approach maximized the brief attention span, leading to a 10-15% higher overall conversion rate for the videos.

It is our RIGHT hemisphere that is more dominant than our LEFT one, the distinction impact our personality and the decisions we make. We are here with MOMENTS, right-brained logical, strategic and rationalized solution for In Feed Video experience.

Types of Users

Users who tap to watch the in-feed video in full-screen mode.
Conversion rate (CVR) is directly influenced by the tap-to-click rate (CTR).

Passing user

Users who briefly stop while scrolling to glance at the video, with an attention span of only a few seconds.
Possibility of CTR is low due to less attention span on the video

Opportunity

Users’ momentary attention span is abundant in an in-feed experience. By enhancing the experience during these brief moments, we can nudge users toward higher video completion rates.

Leads to Moments

Timeline does not matter. Every second on mobile matters. From the palm of our hands, we’re consuming and recalling more content faster than on any device ever before
3 Seconds count. The first three seconds do not need audio to capture attention. News Feed on Facebook, people spend, an average, 1.7 seconds with a piece of content on mobile compared to 2.5 seconds on desktop.
Making it rich. As most video adverts in the mobile feed are viewed without sound, it’s important to convey the message visually. Showing captions, logos and products can help connect and grab the attention of the user even in silence.
Trend Setting. There’s no universal solution to building brands or driving actions with mobile video, its experimenting, testing and iterations that works for the brand and audience.

“By focusing on the first few seconds, the video instantly grabs my attention even without sound. It’s refreshing to see how effective the visuals are in keeping me engaged. I’m more likely to watch the entire video now.”