{"id":270,"date":"2025-02-24T14:26:19","date_gmt":"2025-02-24T14:26:19","guid":{"rendered":"https:\/\/maux.in\/?page_id=270"},"modified":"2026-03-10T10:07:05","modified_gmt":"2026-03-10T10:07:05","slug":"h","status":"publish","type":"page","link":"https:\/\/maux.in\/?page_id=270","title":{"rendered":"Helix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"270\" class=\"elementor elementor-270\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d8850 e-flex e-con-boxed e-con e-parent\" data-id=\"d8d8850\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603da6c elementor-widget elementor-widget-heading\" data-id=\"603da6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Helix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3547872 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3547872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"71163cf4-f965-4743-ae51-1780018c5a93\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p data-start=\"0\" data-end=\"204\" data-is-last-node=\"\" data-is-only-node=\"\">This tool simplifies AD campaign tracking and reporting, making performance insights easily accessible and shareable. The wireframes showcase a streamlined interface for quick metric analysis.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c2ac8d2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4c2ac8d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30ce8aa9 e-con-full e-flex e-con e-child\" data-id=\"30ce8aa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67f846a9 e-con-full e-flex e-con e-child\" data-id=\"67f846a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b52a79 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"60b52a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"657\" height=\"419\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png\" class=\"attachment-full size-full wp-image-401\" alt=\"\" srcset=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png 657w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1-300x191.png 300w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29d824ff e-con-full e-flex e-con e-child\" data-id=\"29d824ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357eaf05 elementor-widget elementor-widget-heading\" data-id=\"357eaf05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c62270 elementor-widget elementor-widget-text-editor\" data-id=\"36c62270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This project outlines a tool designed to streamline the tracking and reporting of AD campaign performance. The accompanying wireframes demonstrate how users can quickly access and share key performance metrics.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-404baf5c e-con-full e-flex e-con e-child\" data-id=\"404baf5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8a83f8 elementor-widget elementor-widget-heading\" data-id=\"5c8a83f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347caa31 elementor-widget elementor-widget-heading\" data-id=\"347caa31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INMOBI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bfcb16a e-con-full e-flex e-con e-child\" data-id=\"7bfcb16a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6605c831 elementor-widget elementor-widget-heading\" data-id=\"6605c831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58508cf8 elementor-widget elementor-widget-heading\" data-id=\"58508cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enterprise Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a39d11e e-con-full e-flex e-con e-child\" data-id=\"a39d11e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66b448 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b66b448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Challenge<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bc7509 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30bc7509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1505faba elementor-widget elementor-widget-text-editor\" data-id=\"1505faba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The core challenge lies in the inefficiency of the current process for managing and reporting AD campaign performance. Account managers face the burden of manually gathering analytics data and working closely with engineering teams to retrieve the necessary insights. Additionally, creative assets like images, videos, and logos are manually stored without any centralized system, which slows down the creation and publishing of AD creatives. The lack of streamlined tools also results in prolonged turnaround times, making the entire workflow cumbersome and less efficient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609ab5c elementor-widget elementor-widget-text-editor\" data-id=\"609ab5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"19\" data-end=\"96\"><b>The current process for managing AD campaigns is fraught with inefficiencies:<\/b><\/p><ul data-start=\"98\" data-end=\"758\"><li data-start=\"98\" data-end=\"307\"><p data-start=\"100\" data-end=\"307\"><strong data-start=\"100\" data-end=\"130\">Fragmented Data Retrieval:<\/strong><br data-start=\"130\" data-end=\"133\" \/>There\u2019s no centralized tool to access analytical data, forcing account managers to manually consolidate requests and work with backend teams to extract performance metrics.<\/p><\/li><li data-start=\"309\" data-end=\"508\"><p data-start=\"311\" data-end=\"508\"><strong data-start=\"311\" data-end=\"345\">Disjointed Creative Processes:<\/strong><br data-start=\"345\" data-end=\"348\" \/>AD creative assets such as images, videos, and logos are manually stored on local computers, with no system to manage or streamline access to these resources.<\/p><\/li><li data-start=\"510\" data-end=\"758\"><p data-start=\"512\" data-end=\"758\"><strong data-start=\"512\" data-end=\"538\">Inefficient Workflows:<\/strong><br data-start=\"538\" data-end=\"541\" \/>The process of building and publishing AD creatives involves multiple handoffs\u2014from account managers to engineering teams for template creation\u2014resulting in extended turnaround times and increased operational costs.<\/p><\/li><\/ul><p data-start=\"760\" data-end=\"859\" data-is-last-node=\"\" data-is-only-node=\"\">These challenges hinder timely decision-making and add significant overhead to campaign management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813537d elementor-widget elementor-widget-text-editor\" data-id=\"813537d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff216d;\"><b>UX Goals and Thought Process:<\/b><\/span><\/p><p data-start=\"100\" data-end=\"307\">The UX goals and success metrics are designed to align the product with the right strategic direction. To develop an optimal workflow, I conducted in-depth research by closely observing account managers (AMs) over several days. This included shadowing their daily routines, analyzing how they performed and completed tasks, and participating in calls with resellers. By mapping their journey and identifying pain points, I was able to connect related tasks and uncover inefficiencies, ensuring that the proposed solution directly addresses their needs.<\/p><p data-start=\"100\" data-end=\"307\"><span style=\"color: #ff216d;\"><strong>Thought Process<\/strong><\/span><\/p><p data-start=\"0\" data-end=\"200\">Before starting the design, a well-structured <strong data-start=\"46\" data-end=\"86\">User Experience (UX) thought process<\/strong> ensures that the final product effectively addresses user needs and business goals. Here\u2019s a structured approach:<\/p><p data-start=\"202\" data-end=\"244\"><strong data-start=\"206\" data-end=\"244\">1. Understanding the Problem Space<\/strong><\/p><ul data-start=\"248\" data-end=\"482\"><li data-start=\"248\" data-end=\"316\">Identify the <strong data-start=\"263\" data-end=\"278\">pain points<\/strong> users face in their current workflow.<\/li><li data-start=\"320\" data-end=\"394\">Conduct <strong data-start=\"330\" data-end=\"347\">user research<\/strong> through interviews, observations, and surveys.<\/li><li data-start=\"398\" data-end=\"482\">Analyze the <strong data-start=\"412\" data-end=\"430\">business goals<\/strong> to align design objectives with company strategies.<br \/><br \/><\/li><\/ul><p data-start=\"484\" data-end=\"527\"><strong data-start=\"488\" data-end=\"527\">2. Defining User Personas &amp; Journey<\/strong><\/p><ul data-start=\"531\" data-end=\"762\"><li data-start=\"531\" data-end=\"646\">Create <strong data-start=\"540\" data-end=\"557\">user personas<\/strong> to represent different types of users (e.g., account managers, marketers, stakeholders).<\/li><li data-start=\"650\" data-end=\"762\">Map out the <strong data-start=\"664\" data-end=\"680\">user journey<\/strong> to identify key touchpoints, friction points, and opportunities for optimization.<br \/><br \/><\/li><\/ul><p data-start=\"764\" data-end=\"796\"><strong data-start=\"768\" data-end=\"796\">3. Establishing UX Goals<\/strong><\/p><ul data-start=\"800\" data-end=\"1032\"><li data-start=\"800\" data-end=\"911\">Define clear <strong data-start=\"815\" data-end=\"834\">success metrics<\/strong> (e.g., reduced turnaround time, improved usability, fewer support requests).<\/li><li data-start=\"915\" data-end=\"1032\">Set objectives such as <strong data-start=\"940\" data-end=\"1031\">simplified workflows, reduced engineering dependencies, and improved data accessibility<\/strong>.<br \/><br \/><\/li><\/ul><p data-start=\"1034\" data-end=\"1083\"><strong data-start=\"1038\" data-end=\"1083\">4. Information Architecture &amp; Wireframing<\/strong><\/p><ul data-start=\"1087\" data-end=\"1336\"><li data-start=\"1087\" data-end=\"1161\">Organize <strong data-start=\"1098\" data-end=\"1122\">content and features<\/strong> in a way that ensures easy navigation.<\/li><li data-start=\"1165\" data-end=\"1271\">Sketch low-fidelity <strong data-start=\"1187\" data-end=\"1201\">wireframes<\/strong> to visualize core functionalities before diving into detailed design.<\/li><li data-start=\"1275\" data-end=\"1336\">Define <strong data-start=\"1284\" data-end=\"1300\">screen flows<\/strong> to ensure seamless task completion.<br \/><br \/><\/li><\/ul><p data-start=\"1338\" data-end=\"1387\"><strong data-start=\"1342\" data-end=\"1387\">5. Interaction &amp; Usability Considerations<\/strong><\/p><ul data-start=\"1391\" data-end=\"1592\"><li data-start=\"1391\" data-end=\"1450\">Prioritize <strong data-start=\"1404\" data-end=\"1418\">efficiency<\/strong> by minimizing manual processes.<\/li><li data-start=\"1454\" data-end=\"1516\">Ensure <strong data-start=\"1463\" data-end=\"1478\">consistency<\/strong> in design patterns and UI components.<\/li><li data-start=\"1520\" data-end=\"1592\">Design for <strong data-start=\"1533\" data-end=\"1548\">scalability<\/strong> so the system can evolve with future needs.<br \/><br \/><\/li><\/ul><p data-start=\"1594\" data-end=\"1624\"><strong data-start=\"1598\" data-end=\"1624\">6. Testing &amp; Iteration<\/strong><\/p><ul data-start=\"1628\" data-end=\"1839\"><li data-start=\"1628\" data-end=\"1697\">Validate assumptions through <strong data-start=\"1659\" data-end=\"1680\">usability testing<\/strong> with real users.<\/li><li data-start=\"1701\" data-end=\"1778\">Gather <strong data-start=\"1710\" data-end=\"1722\">feedback<\/strong> and iterate before proceeding to high-fidelity designs.<\/li><li data-start=\"1782\" data-end=\"1839\">Ensure accessibility and responsiveness across devices.<br \/><br \/><\/li><\/ul><p data-start=\"1841\" data-end=\"2031\" data-is-last-node=\"\" data-is-only-node=\"\">This structured approach ensures the design is user-centered, solving real problems while optimizing efficiency and usability. Would you like a more tailored framework specific to your tool?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b0fc75f e-con-full e-flex e-con e-child\" data-id=\"6b0fc75f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7dba8298 e-con-full e-flex e-con e-child\" data-id=\"7dba8298\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e1c76 elementor-widget elementor-widget-toggle\" data-id=\"c8e1c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2101\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2101\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-arrow-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">The Solution<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2101\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2101\"><ul><li data-start=\"18\" data-end=\"98\">Centralizes analytics to automatically aggregate AD campaign performance data.<\/li><li data-start=\"99\" data-end=\"171\">Unifies creative management by storing assets in a centralized system.<\/li><li data-start=\"172\" data-end=\"255\">Streamlines workflows to minimize manual tasks and reduce engineering dependency.<\/li><li data-start=\"256\" data-end=\"315\">Accelerates the creation and publication of AD creatives.<\/li><li data-start=\"316\" data-end=\"390\" data-is-last-node=\"\">Provides real-time insights to drive informed strategic decision-making.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2102\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2102\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-arrow-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">The Results<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2102\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2102\"><ul><li data-start=\"17\" data-end=\"100\">AD campaigns are published more quickly through streamlined, automated workflows.<\/li><li data-start=\"101\" data-end=\"165\">Reduced reliance on engineering has lowered operational costs.<\/li><li data-start=\"166\" data-end=\"247\">Centralized management of creative assets has significantly boosted efficiency.<\/li><li data-start=\"248\" data-end=\"322\">Real-time analytics now drive faster, more informed strategic decisions.<\/li><li data-start=\"323\" data-end=\"415\" data-is-last-node=\"\">Overall, the platform has markedly improved campaign performance and resource utilization.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-522db575 e-con-full e-flex e-con e-child\" data-id=\"522db575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-101dee2b elementor-widget elementor-widget-image\" data-id=\"101dee2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"412\" height=\"330\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-2.png\" class=\"attachment-large size-large wp-image-405\" alt=\"\" srcset=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-2.png 412w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-2-300x240.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15bb182d e-con-full e-flex e-con e-child\" data-id=\"15bb182d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388ed24 elementor-widget elementor-widget-image\" data-id=\"388ed24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Helix-7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg4LCJ1cmwiOiJodHRwczpcL1wvbWF1eC5pblwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL0hlbGl4LTcucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1536\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7.png\" class=\"attachment-full size-full wp-image-388\" alt=\"\" srcset=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7.png 1536w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7-300x300.png 300w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7-1024x1024.png 1024w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7-150x150.png 150w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7-768x768.png 768w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7-700x700.png 700w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821f7fb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"821f7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">User Feedback<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5067c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed5067c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f7ebf66 e-con-full e-flex e-con e-child\" data-id=\"5f7ebf66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-694bcf03 e-con-full e-flex e-con e-child\" data-id=\"694bcf03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b2d84 elementor-widget elementor-widget-image\" data-id=\"39b2d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Feedback-Pic-1-768x511.jpg\" class=\"attachment-medium_large size-medium_large wp-image-277\" alt=\"\" srcset=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Feedback-Pic-1-768x511.jpg 768w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Feedback-Pic-1-300x200.jpg 300w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Feedback-Pic-1-1024x681.jpg 1024w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Feedback-Pic-1-1536x1022.jpg 1536w, https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Feedback-Pic-1-2048x1363.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f4f558d e-con-full e-flex e-con e-child\" data-id=\"2f4f558d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e348006 elementor-widget elementor-widget-text-editor\" data-id=\"5e348006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8216;This tool has completely transformed our AD management process. By centralizing our analytics and creative assets, it\u2019s slashed our manual workload and accelerated our campaign publishing. The real-time insights have been a game-changer for our strategic decisions.&#8217;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61fcecd1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"61fcecd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2dbb8e7b e-con-full e-flex e-con e-child\" data-id=\"2dbb8e7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da8e0ec elementor-widget elementor-widget-heading\" data-id=\"2da8e0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Account Manager<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420285d elementor-widget elementor-widget-heading\" data-id=\"3420285d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inmobi Customer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35ef61f7 e-flex e-con-boxed e-con e-parent\" data-id=\"35ef61f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d35689 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3d35689\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b336aab elementor-widget elementor-widget-heading\" data-id=\"4b336aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d2501 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"23d2501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The design of the tool focuses on simplicity, efficiency, and user-centered functionality. It follows a streamlined, intuitive interface that minimizes complexity for account managers while offering powerful features<\/p><p><strong>Note: <\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">The screens displayed here are not final visual designs. They are enhanced wireframes with colors and images, quickly created for a roadshow to give prospective clients a preview of what we are building for them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25261d15 e-con-full e-flex e-con e-child\" data-id=\"25261d15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b63f7f9 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"b63f7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;autoplay_speed&quot;:3000,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-8.png\" alt=\"Helix-8\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-1Helix.png\" alt=\"Helix-1Helix\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-2.png\" alt=\"Helix-2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-3.png\" alt=\"Helix-3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-4.png\" alt=\"Helix-4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-5.png\" alt=\"Helix-5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-6.png\" alt=\"Helix-6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Helix-7.png\" alt=\"Helix-7\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63c0dc16 e-flex e-con-boxed e-con e-parent\" data-id=\"63c0dc16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-679440f2 e-con-full e-flex e-con e-child\" data-id=\"679440f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11785a71 elementor-widget elementor-widget-image\" data-id=\"11785a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"46\" src=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/MAUX-Logo-Footer.png\" class=\"attachment-large size-large wp-image-785\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3055e636 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3055e636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-781128b e-flex e-con-boxed e-con e-parent e-lazyloaded\" data-id=\"781128b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\"><div class=\"e-con-inner\"><div class=\"elementor-element elementor-element-31d45d69 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31d45d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>A glimpse into my journey as a User Experience Designer, sharing my professional background, design philosophy, and the impact I\u2019ve made across industries.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34947c7d elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"34947c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-9595831\" href=\"https:\/\/www.linkedin.com\/in\/vikramsunderraj\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-84c01bf\" href=\"https:\/\/www.instagram.com\/hogwithsight\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-299681a\" href=\"https:\/\/www.youtube.com\/@HogWithSight\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73fc78c7 e-con-full e-flex e-con e-child\" data-id=\"73fc78c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42489c1a elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"42489c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/maux-in.preview-domain.com\/contact-me\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-290dddab e-con-full e-flex e-con e-child\" data-id=\"290dddab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cae3f18 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2cae3f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About Me<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PORTFOLIO<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contact<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39f0cbe9 e-con-full e-flex e-con e-child\" data-id=\"39f0cbe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea83627 elementor-widget elementor-widget-heading\" data-id=\"3ea83627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Copyrigt \u00a9 2025 MAUX - VIKRAM SUNDERRAJ<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Helix This tool simplifies AD campaign tracking and reporting, making performance insights easily accessible and shareable. The wireframes showcase a streamlined interface for quick metric analysis. Overview This project outlines a tool designed to streamline the tracking and reporting of AD campaign performance. The accompanying wireframes demonstrate how users can quickly access and share key [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-270","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Helix - MAUX - VIKRAM SUNDERRAJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maux.in\/?page_id=270\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helix - MAUX - VIKRAM SUNDERRAJ\" \/>\n<meta property=\"og:description\" content=\"Helix This tool simplifies AD campaign tracking and reporting, making performance insights easily accessible and shareable. The wireframes showcase a streamlined interface for quick metric analysis. Overview This project outlines a tool designed to streamline the tracking and reporting of AD campaign performance. The accompanying wireframes demonstrate how users can quickly access and share key [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maux.in\/?page_id=270\" \/>\n<meta property=\"og:site_name\" content=\"MAUX - VIKRAM SUNDERRAJ\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T10:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/maux.in\/?page_id=270\",\"url\":\"https:\/\/maux.in\/?page_id=270\",\"name\":\"Helix - MAUX - VIKRAM SUNDERRAJ\",\"isPartOf\":{\"@id\":\"https:\/\/maux.in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/maux.in\/?page_id=270#primaryimage\"},\"image\":{\"@id\":\"https:\/\/maux.in\/?page_id=270#primaryimage\"},\"thumbnailUrl\":\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png\",\"datePublished\":\"2025-02-24T14:26:19+00:00\",\"dateModified\":\"2026-03-10T10:07:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/maux.in\/?page_id=270#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/maux.in\/?page_id=270\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/maux.in\/?page_id=270#primaryimage\",\"url\":\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png\",\"contentUrl\":\"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png\",\"width\":657,\"height\":419},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/maux.in\/?page_id=270#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/maux.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/maux.in\/#website\",\"url\":\"https:\/\/maux.in\/\",\"name\":\"MAUX - VIKRAM SUNDERRAJ\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/maux.in\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helix - MAUX - VIKRAM SUNDERRAJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/maux.in\/?page_id=270","og_locale":"en_US","og_type":"article","og_title":"Helix - MAUX - VIKRAM SUNDERRAJ","og_description":"Helix This tool simplifies AD campaign tracking and reporting, making performance insights easily accessible and shareable. The wireframes showcase a streamlined interface for quick metric analysis. Overview This project outlines a tool designed to streamline the tracking and reporting of AD campaign performance. The accompanying wireframes demonstrate how users can quickly access and share key [&hellip;]","og_url":"https:\/\/maux.in\/?page_id=270","og_site_name":"MAUX - VIKRAM SUNDERRAJ","article_modified_time":"2026-03-10T10:07:05+00:00","og_image":[{"url":"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/maux.in\/?page_id=270","url":"https:\/\/maux.in\/?page_id=270","name":"Helix - MAUX - VIKRAM SUNDERRAJ","isPartOf":{"@id":"https:\/\/maux.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/maux.in\/?page_id=270#primaryimage"},"image":{"@id":"https:\/\/maux.in\/?page_id=270#primaryimage"},"thumbnailUrl":"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png","datePublished":"2025-02-24T14:26:19+00:00","dateModified":"2026-03-10T10:07:05+00:00","breadcrumb":{"@id":"https:\/\/maux.in\/?page_id=270#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/maux.in\/?page_id=270"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/maux.in\/?page_id=270#primaryimage","url":"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png","contentUrl":"https:\/\/maux.in\/wp-content\/uploads\/2025\/02\/Thumbail-Helix-1.png","width":657,"height":419},{"@type":"BreadcrumbList","@id":"https:\/\/maux.in\/?page_id=270#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/maux.in\/"},{"@type":"ListItem","position":2,"name":"Helix"}]},{"@type":"WebSite","@id":"https:\/\/maux.in\/#website","url":"https:\/\/maux.in\/","name":"MAUX - VIKRAM SUNDERRAJ","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/maux.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/maux.in\/index.php?rest_route=\/wp\/v2\/pages\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maux.in\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maux.in\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maux.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maux.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=270"}],"version-history":[{"count":73,"href":"https:\/\/maux.in\/index.php?rest_route=\/wp\/v2\/pages\/270\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/maux.in\/index.php?rest_route=\/wp\/v2\/pages\/270\/revisions\/1812"}],"wp:attachment":[{"href":"https:\/\/maux.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}